Faster and more available with secure payment and no need to travel… electronic software distribution is set to become the leading method of purchasing all digital content (video, music, etc.) and software is no exception. For some years, a revolution has been taking place in sales of software, much of which is now downloaded instead of being purchased in a box in ‘traditional’ distribution environments. This basic trend has particularly affected the ‘utility’ software market: Security, Utilities, Business & Office and Management. ESD (Electronic Software Distribution) is now an established acronym in the software ecosystem. Analysts all agree on, and all their studies demonstrate, the growing market share of online software distribution. This budding market is growing fast, and naturally has a strategic place in the thinking of software publishers and resellers, but also in consumer habits.
ESD key advantages
“Electronic software distribution is set to become the leading method of purchasing all digital content.”